Hi anymouse
Would you say that the head position (for man and lady) should exhibit a smooth continuation of the upper spine?
For the man in normal closed hold, for example. The upper torso is rotated to the right slightly to keep the man and lady's centres towards each other. This gives a slight leftward (and upward, of course) shaping to the upper spine, and the man's head extends this in a natural way (or should). Standing in closed hold with both facing 'forward' would leave the man's head central (the spine being vertical) and, as you say, the picture is smaller.
In line figures like same foot lunge, the man's upper torso is more strongly inclined to the right, and the head follows this line. On the recovery before exiting, the man breaks back to the left (with strong rightward rotation), and the spine is up and out to the left. The man's head again continues this line. Hence the concept of keeping both sides of the neck muscles equally toned. If one side is 'pulling' more than the other, the head is to one side and won't look so good.