Why does a franchised chain need "specially trained and certified" instructors?
2 Reasons (IMO) mostly business related:
a. A selling tactic that creates an expectation of quality in the customer.
b. Maximizes profit for the business by controlling teacher costs.
Case in point:
We've had a chain move here recently. (They had been here 18 years ago but went broke.)
They advertised in our local dance supply shop for teachers they would train: full time $18 - $22/hr. (I assume they made use of our local government's funding for training courses to businesses offering full-time employment). It appears they brought in an outside teacher (as none of the local teachers knew the person) who taught an 8 week course to students recruited virtually out of high school.
Students have since discovered they are earning basic wage ($7.50/hr) part time so I've been told.
The owner of the studio is very qualified and does have overhead but as someone noted if you're paying $120/hr and the teacher gets $7.50 then you've got great margins.
Independent local fully ISTD/CDTA certified teachers are charging approx. $50/hr. - $65/hr. The chain has almost double the margins certifying their own teachers.
From a business point of view this makes terrific sense.
From a customer point of view it does not.
If the chain truly is focused on the desire of the customer wanting to develope great dancing skills then there is a mesh.
If it does not then I'd start searching for alternatives at local:
Community centres
Colleges
Universities
I'd also suggest you check out local dance supply/shoe stores to get the names of local independent teachers.
I'd also check out local competitions to find out which independent teachers partake and have students doing well at your level.
Hint: Some teachers can be very popular/charismatic. That does not mean their students do well. Look for results. My wife and I recognize our short comings. We tell all new private students that we can take them only so far then they need to go to more advanced teachers. Once they're ready for bronze we pass them on to teachers we know are competition or performance oriented. We don't worry about losing students as we know there are always more coming along.
Hope some of this helps.
OB