eluck, Many pro events now begin with 30 sec. to 1 minute intros where each couple gets to dance a bit by themselves. Also, like gymnastics, ice skating, ski jumping and other exhibition sports...anyone can go to a "Show" such as the International Latin Festival and see pre-choreographed routines done to set music. I love to see this aspect, and how it changes the goals and dancing of the presentation. However, it takes multiple couples on the floor IMHO to motivate couples to push their dancing to higher levels of competition.
I agree also that "Show dancing" does not tend to inspire as many people to actually try partner dancing. Not that pro comps do either...both are far too intimidating for most lay people. It is a mistake that we make in the US to not televise and otherwise hype more amateur, junior, and lower level dance events (of course we have trouble just getting the pros on TV). The greatest challenge in attracting new students in the Midwest is simply that no one sees partner dancing done well, and so they never think of it as something that they could learn, or might want to learn. A pro couple doesn't make them think so either...they need to see more married couples, older couples, teen couples and high quality social dancers!
Finally, to eluck...the US system doesn't inspire a big following or die hard attitude amongst fans...but take a look at some european web sites! They take their couples seriously and follow them religiously.
Happy new year to all, KC