This season's Dancing With the Stars winning couple had the benefit of a solicitation of support at the top center of the BallroomDancers.com home page. Advertising on this web page may be highly effective.
Dancing With the Stars meets the need of the financially pressed networks for shows that are economical to produce yet draw a large number of viewers, especially viewers with the demographics that advertisers want.
Beyond that, Dancing With the Stars may well have made ballroom dancing more visible and interesting to many Americans. On the other hand, the feedback that I've obtained about the dancing on the show from a small and selective sample is that it is not what these viewers feel that they could learn to do in the time that they have available, and even more serious, they don't see that kind of dancing as fun.
I recall about three decades ago when I began to get involved with dancing. Why? Because it looked like fun, and my "toe in to the water" of ballroom dancing was, indeed, fun. But then there was learning some 10 dances. Daunting. Not fun. Fortunately, I got into square dancing, which was fun almost every time, and confirmed that I could be successful in learning to dance. Then I moved laterally into contras, a variation of square dancing, which was really great fun (and still is -- I look forward with keen anticipation to a full evening of Contra dancing for my 69th birthday in which I will dance many much younger persons "under the table"). At contra dances there were usually several couple dances, e.g., a waltz, a hambo. There were lessons before dances and more experienced dancers were helpful to new dancers. So, if not always immediately, then soon there was fun in doing the couple dances. The dancers may not meet the criteria for competition ballroom dancers, but they usually enjoyed and often loved their dancing. When I intersected with Country Western dancing, I found that these dancers also liked that they could quickly learn to do at least the basics of the dancing and have fun doing it (and while wearing typical clothing).
With this foundation of success and enjoyment, I was better positioned to tackle the ballroom dances.
To wrap up: I hope that it will not be a surprise that I would like to see TV shows that show dancers HAVING FUN while doing steps that viewers can imagine learning to do in a brief amount of time, and wearing that which could be worn elsewhere than on the dance floor, and, if not drawn from the closet, is affordable. I propose that this would draw a great many persons to dancing. Perhaps I should promote a concept for such a show. What comes immediately to mind is "Underground Dancing" -- a show that would present dancing that has developed and flourished among the people, without benefit of studios. Canjun and Salsa dancing are two of a number of examples that come immediately to mind.
Enough of this writing. It's time for some FUN anticipating that birthday Contra dance and what fun it's going to be balancing and swinging with hundreds of partners who enjoy if not love this moving to music. Isn't that the ultimate bottom line?