While the look has changed substantially over the years, I think you'll find on detailed examination that it's only recently that it has become common to violate the basic underlying principles of the classic style. Of the couples listed, the Hiltons had a quite classic look, but started to deviate from the accepted technique enough to generate some controversy from time to time. Many couples afterwards have departed much further, to the point that what they are doing can be seriously at odds with what those listed retirees are teaching.