Most of us do jump to conclusions. Many of us English is not our natural language . It is far better when writting not to use an abriviation when it is just as easy to spell the word correctly. At first glance Franch especially spelt with a capital could be mistaken for French. Isn't it just as easy to spell franchise. Some abreviations are aceptable for instance LF. PP. O/Side Partner. But it is better if we use only the standard and most used. Pdn me if I go sit in the cnr.