It feels romantic but it isn't. Dance is highly choreographed, each step, each touch, moment, lead is taught, learned, memorized and becomes part of a dancer's basic repertoire of skills. You are alive in a moment with a person who has been trained to touch a woman romantically, to caress and gently lead her. He smiles and holds her, lets go and brings her close again and in those moments of course you feel the romance. You add in the sales pitch that has been ingrained as well or better than those dance steps and it can be confusing.
Try and remember the difference between a choreographed moment and real life. It is confusing and it can be easy to get lost in those moments, to want to get lost but keep your head and when the music stops real life has to start.